The “Your Designated Driver on Me” MasterCard^® gift card may offer a way to improve those staggering statistics released by the National Highway Traffic Safety Administration.

The idea behind the YDDoM MasterCard gift card is that it can be used to pay for cab rides home after drinking alcohol. The fact that even those with breath alcohol concentrations below the legal limit are responsible for over 2000 fatalities each year is truly eye opening. It is our hope that this prepaid alternative to driving impaired (even if only slightly impaired) may change attitudes and save lives.

The Card may be used wherever MasterCard debit cards are accepted and can be purchased in denominations ranging from $50 to $500 through employers and organizations that sponsor the program.

It's an inexpensive hedge against costly DUI/DWI fines and embarrassing jail time. And, by reducing the number of drunk drivers on the road, your company or organization will be helping prevent deaths and injuries to the people in your community.

When you give the “Your Designated Driver on Me” card as a gift, simply ask the recipient to use it to pay for transportation home if there is any question about their sobriety. No questions asked.